Over the years I've moved between UX research, product strategy, interaction design, and increasingly the engineering itself, where AI does the heavy lifting on code. That's how the ideas here got from concept to production. Shaped by years in regulated, high-stakes contexts, from financial services for major banks to HIPAA-compliant healthcare platforms, I care far more about continuity of knowledge, trustworthy context, and measured outcomes than about impressive demos.
How I work
First principles, system-level
I gravitate toward fuzzy problem spaces and optimize for outcomes across the system, not isolated outputs.
Across the stack
Because I can prototype and ship as well as research and design, I close the gaps where intent usually gets lost between disciplines.
Responsible by default
I treat governance, measurement, and enablement as mechanisms in service of durable, trustworthy AI, not box-checking.
Experience
- IBM · Product Designer, Artificial Intelligence · Product Excellence Office
- IBM · UX Research Strategist, AI Enablement
- IBM · User Experience Researcher
- Context365 by Apex · Product Research
- Symcor · Product & Innovation Researcher
- Toptal · Senior Product Design & Research Specialist
- Earlier · Product & UX leadership, consulting, and founder roles
Recognition
- Outstanding Technical Achievement Award · IBM
- Growth Award · IBM
- Best Overall Performance, Design Management · George Brown College
- Curated notifications for three-dimensional printing (issued 2020)
Education
- Post-graduate Certificate (Honours), Design Management · George Brown College
- M.Sc., Applied Computer Science · Universidade de Fortaleza
- MBA, Digital Design · Faculdade Estácio
- B.A., Business Administration · Federal University of Ceará
LanguagesEnglish, Portuguese